JelSoft Takeover - What does it mean for vbulletin?
Woke up to a shocking piece of news today.
Jelsoft Acquired!!
Scrambled to vbulletin.org in complete disbelief. Alas! the news is true. Here is the official announcement.
Dear vBulletin customers,
We are pleased to announce that Jelsoft Enterprises Limited has been acquired by Internet Brands, Inc., a leading provider of automotive, travel and home-related sites and communities.
As part of a larger organization, with more than 500 employees, Jelsoft has access to additional resources, support and business expertise which will ensure that we can continue to grow and flourish. Products will continue to be actively developed and fully supported, and as time goes on you will begin to see noticeable changes and improvements that are made possible by being part of a larger organisation.
Internet Brands' intention is to focus on improving what we are doing at the moment, and that means significant investment in our software development, customer service and sales and marketing processes. Internet Brands is willing, able and ready to invest heavily in Jelsoft, not only to continue to offer the same great products to our existing market, but also to empower us to enter new markets and find new audiences for our products and services.
The day-to-day management of Jelsoft will continue largely unchanged. I will continue as Managing Director and CEO of Jelsoft, working alongside the executive team at Internet Brands. John Percival, co-founder of vBulletin, will be taking this opportunity to pursue other interests, and I’m sure you will join me in wishing him well and every success in the future.
I'm really excited about this news, and feel strongly that it was a great decision for the company and our customers. Jelsoft has achieved significant success over the last few years, and before we officially move into this new era, I'd like to offer my sincere thanks to all customers who have supported Jelsoft and vBulletin - It is your continuous support and loyalty that has enabled vBulletin to become a market leader in community solutions. Rest assured that, with the help and resources of Internet Brands, we will continue to work hard to produce products that are innovative, feature-rich and forward-looking.
Again, thank you.
All the best,
James Limm, and the Jelsoft team
I am not the one who believes in doomsday. But this is not good news in my opinion. I am not against takeovers, i think companies can gain from them and get better. But the takeover firm is important and thats what is not right here. Here is the profile of the company that has bought JelSoft
Internet Brands, Inc. Company Profile Internet Brands (formerly CarsDirect.com) takes shopping from research to retail with a few clicks of a mouse. The company helps customers research and purchase, online or at an actual location, big ticket items, such as cars, real estate, mortgages, and travel. Its sites include those for automobiles (CarsDirect.com, Autos.com), homes and mortgages (LoanApp.com), and vacation rental properties (Vamoose.com, VacationHomes.com). The company offers financing and mortgages through various banks. More than 3,000 local car dealers have joined its nationwide network and it has alliances with United Auto Group and Penske Automotive Group. Internet Brands, a part of e-commerce incubator idealab, was founded in 1998.
A company dealing in automobiles, with absolutely no experience in community building software or software development in general, buying out a software development company? What is the logic?
How can this company add value to the flagship vbulletin brand? The only thing i can see is that the takeover was done just for profits. (some might argue thats the idea of takeover anyway) I believe that unless the acquiring company can add value to the product being acquired, the whole product can collapse and you can end up killing your "golden goose".
More on the topic in coming weeks. This story isn't gonna die down!!

